So on 5th July Google AdSense Introduced Native Ads, a suite of ad formats designed to match the look and feel of your site, providing a great user experience for our website visitors.I can say that this is a good update from the Google Adsense. There are few interesting points in this update that everyone must know and implement in their website.
Google Adsense Introduced Native Ads
In this update, Native Ads comes in with three categories. They are as follows:
- Matched content
These three ad categories can be used all at one or we can use them individually.
Wondering why Native Ads?
It’s all for the..
- A Great User Experience
These Ad categories fit naturally on your site and they use high-quality advertiser elements such as high-resolution clear images, long titles and descriptions to attract your website visitors with great attractive experience.
A Great Look and Feel across different Screen Sizes
These native ads are built to look great on any devices such as Mobile, Desktop and Tablet. These ads are very well optimized than any other ads.
- Ease of use
Native ads are very easy to use. Ease-to-use editing tools will help us to make the ads look great on our website or blog.
Here is few in-dept detail about the different ads along with the image.
1. In-Feed Ad category
Native In-feed opens up new revenue opportunity in your feeds. These ads are available to all publishers. In-feed ads slot are placed neatly inside your feeds. These ads can be easily customized to match the look and feel of your feed content and offer new places to display ads.
2.In-Article Ad category
Native In-article offers a better advertising experience. In-article ads are optimized by Google to help you to put great-looking ads between the paragraphs of your pages or articles. In-article ads use high-quality advertising elements and offer a great reading experience to your visitors.
3. Matched content
I guess this is going to be one of my favorite and yours too. As Matched Content drives more users to your content. Matched content is a content recommendation tool that helps you to promote your content to visitors and potentially increases the revenue, page views, and time spent on your website or blog. Adsense publishers who are eligible for “Allow Ads” feature can also show relevant ads within their matched content units. This leads to the creation of additional revenue opportunity in this placement. Obviously that’s why i would love this.
Eligibility to use Matched content
Depending upon your site traffic your site may fall in one of the following categories.
1. Not eligible – Your site doesn’t have a minimum requirements for traffic volume and number of unique pages.
2. Eligible but can’t show ads yet – Your site have a minimum requirements for traffic volume and number of unique pages but still needs improvement.
3. Eligible and can show ads – Your site have our minimum requirements for traffic volume and number of unique pages, and it can show ads.
Step to check if your site is eligible for Matched content:
1. Go to Google Adsense and login to your account.
2. Go to settings > my sites > Matched content
2. Go to my ads > create ad unit > Matched content ad unit.
While setting it up, If you get any error let me know by commenting here.